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I’m The Beautiful Change

+ SO ARE YOU.

I'm The Beautiful Change (ITBC™) is more than a Washington State, woman-owned company, it's a dynamic concept founded to help Practitioners of Life deepen their daily craft, embrace their magic, re-connect with their Elements, and put Magic In Action to transform self + the status quo.

Our Story

I’m the Beautiful Change (ITBC™) began as a simple act of compassion: saving a fellow practitioner’s socially-focused shop from closing its doors.

And, that small spark morphed into a movement built on accountability, sustainability, and the power of Magic In Action everyday.

Since 2022, our founder has cultivated ITBC as a space for reflection and renewal, blending practical tools with intuitive guidance, mindful business practices, and a deep love for the Earth and her creatures.

Every tarot reading, product, and blog post reflects that same intention: helping you nurture your own transformation while contributing to a world that thrives on compassion.

Book A ServiceBook A Service

Our Ethos

We believe Magic In Action will transform the status quo, and that together we’ll change the world.

We are human-made saying no to extreme productivity (this means not utilizing or producing AI content.

We say yes to the experience of presence and the flowing state of magic that is me, you, us.

From sourcing pre-loved treasures and connecting with ethical producers, to donating time and funds through our Forever Familiars Project, every action is our magic in motion to honor the dead by serving the living.

We exist to help craft a future where people, animals, and Mother Earth can truly thrive, instead of just (barely) survive.

Read About Our ImpactRead About Our Impact

Our Magic In Action

1% For The Planet

Certified since 2023, we have made $1500+ in qualifying contributions to date.

Forever Familiars Project

Supporting animal rescue, welfare, and outreach programs by putting our Magic In Action and our money where our mouth is.

Magic In Action

Doing the hard work of inner transformation with our 5×7 Tarot Framework, amplifying marginalized voices.

Sustainable Packaging

Your order is packed with reused, reclaimed, repurposed, or recycled materials to ensure safe travels and a soft impact on Mother Earth.

Our Founder:
The Garden Variety Witch

Through tarot, storytelling, and conscious commerce I, The Garden Variety Witch, help you reconnect with and explore your inner landscape (through tarot and Somatic Exercise), reminding you that magic isn’t fantasy, it’s who you are at your core.

A lifelong student of compassion, animals, and the arts of self-transformation, I am a DV survivor who re-learned how to trust and embrace my inner magic, transmute my trauma, and put my Magic In Action to transform myself, generational patterns, and the status quo every single day.

As a white woman born, raised, and residing in Washington State I am actively working to recognize my privilege, dismantle my patriarchal and white supremacy conditioning, hold my fellow sour cream queens to the same standard, and maintain safe space for our learning and transformation.

Thank you, truly, for your company as we change the world with tarot, magic, and mutual aid.

Your Magic Matters.

Each Shop purchase, booked Service, social media share, and interaction across the grand inter-web
helps us continue our work, and for that we say THANK YOU!

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