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Our Impact

As a Woman-Owned business, we don’t just talk about making an impact with Magic In Action: we practice it, nurture it, witness the growth, and cultivate abundance for generations to come. Every purchase, walk, donation, and collaboration is part of an ongoing effort to create a more compassionate, sustainable world.

At ITBC™ we proudly source Pre-Loved & Still Lovable inventory and environmentally-conscious products from independent sellers and small businesses. This product strategy allows us to carry quality and one-of-a-kind items for your daily magical practice of life. Reused, reclaimed, recycled, or upcycled items are used as packaging to help give new life to pre-used materials and keep more out of our landfills. Thank you for shopping small and supporting a Woman-Owned business!

Put your Magic In Action and walk with us! Join the ITBC™ public group "Forever Familiars Project" and earn donations for your chosen animal non-profit. Since November 2023 our FFP Group has:
*gained 15 members
*completed 25,842 walks
*walked 10,969 miles
*earned 258,420+ points for non-profits

We are privileged to donate our time and resources every "Fursday" to the PAWS Lynnwood, WA, and are proud to share these current statistics:
*115.62 hours (so far) in 2026
*157.78 hours in 2025
*156.82 hours in 2024
*75.18 hours in 2023
We also support Whispering Willows Senior Dog Sanctuary with a monthly monetary donation, and hope you will too!
Other non-profits that we have supported with monetary and in-kind donations totaling more than $1k+ include Cage to Couch, Just A Girl Saving Dogs, and Pepper’s Pals Cat Rescue.

We are a 1% For The Planet Business, meaning that every year we pledge $500 or 1% of net sales (whichever is more) to support verified environmental nonprofits, and have done so annually since 2023. We can't practice this next-level Earth Magic without your Magic In Action, and we greatly appreciate your continued support!