Magic In Action isn’t just a motto—it’s our movement. It’s how we transform everyday rituals into collective change. From volunteering with animals to supporting sustainability and ethical business, ITBC exists as a bridge between personal growth and global good.
Every small act adds up to real magic.
What We Practice, We Change.
What We Practice, We Change.
What We Practice, We Change.
What We Practice, We Change.
What We Practice, We Change.
What We Practice, We Change.
How You Can Put Your Magic In Action
Join the Movement—Your Way
Become a 1% For The Planet Member
Individuals and businesses can pledge to give back 1% of their income annually. Mention I’m The Beautiful Change in your application—we’d love to share in your impact!
Shop With Intention
Every ITBC purchase helps sustain our 1%FTP pledge, our Forever Familiars Project, and our ongoing mutual aid partnerships.
Support Through Affiliates
Purchasing through an affiliate link or promo code supports our mission without costing you extra. All featured partners are brands we use, trust, and love.
Gratitude & Continuity
Your Magic Matters
Every small act of care ripples outward. Whether it’s a walk, a share, or a small purchase—thank you for helping us keep our magic in motion.
